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I’m Andrew Elder, the owner and principal photographer and videographer of Best Frame Forward. I started BFF over six years ago, as a way to supplement my fulltime “big boy” job, be more creative with a medium I was falling more and more in love with, and serve the small businesses, non-profits, families, and artists of the Capital Region with commercial photography and videography services. By 2022, my ‘side hustle’ was starting to horn in on my 9-to-5. Rather than turn away business that was more creatively fulfilling, I listened to the wisdom of my lovely wife, Courtney to try going the other way. As of June 2022, Best Frame Forward is my fulltime career and I couldn’t be happier about it!
I’ve got 6+ years behind the camera in the field, as well as 12+ years as an instructional designer and video creator, and 15+ years as a stage 3 colon cancer survivor. It was my experience with cancer that prompted a shift in my priorities. I wasn’t content simply earning a paycheck and accepting a “J-O-B” anymore. Life was literally too short! I’m happy to say I’m healthy and cancer free, and possibly even more happy to be doing what I love with the support of my fabulously talented and cool wife and our two young sons (who are also lovely, talented, and cool).
I believe in the power of photos and video to tell stories. And for me, that means people. I love a good landscape or cityscape photo as much as the next person, but to me those images are static. They can’t compare with the depth of story of a family capturing a moment in time through a family photo shoot, a small business telling their story and promoting the products or services they’ve dedicated their own careers to, or an artist, musician, or dancer busy inspiring the world, and not content to let <shudder> phone photos and video help make their mark on the world.I want to help.
Read on to find out more about how we do what we do. and get in touch when you’re ready to tell your story!
TECHNOLOGY
Both myself and my associate photographers and videographers shoot with pro-grade Canon cameras and lenses. This means you’ll get the outstanding color Canon is known for with both photo and video content.
Peace of Mind, and Memory
Our camera systems protect your content with simultaneous dual-memory card recording. That means every photo and every second of video is automatically backed up as it is captured.
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Ready and Rugged
Our cameras are sealed to protect against rain and inclement weather, so unless it’s pouring or absolutely freezing outside, we’ll be able to keep shooting as long as you can stand it!
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